Driving the export of Australian cyber security solutions is one of AustCyber’s key objectives. That’s why we were delighted to partner with Austrade to deliver the inaugural ASEAN Cyber Security Mission which was co-led by our CEO, Michelle Price and Australia’s Ambassador for Cyber Affairs, Dr Tobias Feakin.
The mission, which included engagements in Singapore, Jakarta and Bali, was designed to provide Australian cyber security companies with the opportunity to identify new customers and partnerships across the ASEAN region, while showcasing their knowledge and innovation on the world stage.
‘With rising risk to governments, industry and consumers as businesses digitise their operations, ASEAN’s cyber security expenditure is now growing rapidly,’ said Prerana Mehta, Senior Trade and Investment Commissioner (Acting), Austrade Singapore. ‘In 2017, this expenditure was estimated at A$2.55 billion and it is forecast to grow to A$7.33 billion by 2025.’
Our delegation included some of the best and brightest cyber security companies on the Australian scene, ready to share their cutting-edge solutions with an international audience.
Singapore already boasts an advanced cyber security offering, and there is strong potential for the sector to continue to grow rapidly. Expansion will be propelled by a new national regulation, the Cyber Security Act, that prioritises cyber security within Singapore’s current and future infrastructure and digital economy.
With large technology and infrastructure projects moving rapidly, the need for secure systems has never been greater in Singapore. Our delegates found themselves ‘inundated with opportunities’ as relayed by Adam Bennett, CEO of Red Piranha.
“It was fantastic to have the opportunity to build relationships with international experts in cyber security – including potential customers and partners,” he said.
“The ASEAN market represents a huge opportunity for Australian companies and the insights and growth opportunities that come out of trips like this are invaluable.”
Comparisons across the region provided valuable insights into market opportunities. For example, the cyber security market in Singapore is efficient and compact; whereas the sector in Indonesia is fundamentally shaped by a vast geography and enormous population, with Jakarta as its digital epicentre.
As Indonesia continues to evolve its already diverse ecosystem of ecommerce, telecom and media companies, the need for cyber resilience has never been greater – and the opportunity for Australia to work with Indonesian partners to provide cyber security solutions, products and services is clear.
Thanks to expert talks, panel discussions and top-quality networking events, our Aussie delegates were able to strengthen connections and develop new business prospects across the ASEAN market. At AustCyber we’re excited to see where these insights will take our OzCybers and we look forward to supporting them as they continue to grow and expand their businesses both at home and abroad.